Volkswagen Argentina - Blood Alcohol Content - print (2019)

In effort to address drinking and driving, Volkswagen Argentina created this campaign that reminds people our decision-making skills aren't all that great once we've had a little to drink. Instead of displaying dramatic situations, it shows the stupid things we do such as jump over the beach bonfire after one too many beers. I suppose we can all recognise drunken stupidity, but as a Swede, the last image leaves me a bit perplexed - we ice-bathe for fun and stone cold sober you know. ;)

Advertised brand: Volkswagen

Advert title: Blood Alcohol Content (Beer – Tequila – Vodka)

Advertising Agency: DDB, Buenos Aires, Argentina

Executive Creative Director: Adrián Piattoni – Facundo Varela

Creative Director: Juan Mesz – Fernando Zagales

Art Director: Matias Irigoytia

Copywriter: Nicolás Cortese

Additional credits:

Retouch: Dante Rodriguez 

Head of Production: Norberto Bodello (300 Dpi)

Advertiser Supervisor: Ralph Beckmann (Volkswagen)

Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)

Production Company: 300 Dpi, Buenos Aires