Brazilian Volkswagen just released this film, that features the new fatigue detection system. Nearly 20% of traffic accidents that occur in the country are related to tiredness, fatigue and drowsiness, according to Abramet, the brazilian association for traffic medicine.
The “fatigue detection system” detects signs of drowsiness on driver behaviour then, from the acoustic signal, warns to stop the vehicle. And maybe get a coffee. It is available in the T-Cross, the first SUV of Volkswagen manufactured in Brasil, as well as in Novo Polo, Virtus, Golf, Tiguan Allspace, Jetta and Passat.
To show how important such a system is, Volkswagen tells the story of a woman's life. From being conceived in a Volkswagen to be being born in a Volkswagen. She grows up, goes camping, has teenage flings, and other pivotal life moments in all kinds of Volkswagens. As an adult, she works as a doctor and drives home, tired.
This is when she's reborn, in a Volkswagen.
I love the directing of this clip, that doesn't feel as long as it actually is.
Credits
Agency: AlmapBBDO
Company: Volkswagen Brasil
Title: Life
Product: Institutional
CCO: Luiz Sanches
Executives creatives directors: André Gola, Pernil, Bruno Prosperi, Keka Morelle, Marcelo Nogueira
Creatives: Rodrigo Resende, Renato Butori
Agency TVC production: Vera Jacinto, Diego Villas Bôas, Aline Silva.
Film production: Bando Studio
Director: Leandro HBL
Assistant director: Pietro Sargenteli
Photography director: Wagner Jabour
Art director: Marcelo Larrea
Executive director: Marcela Sutter
Executive producer: Marcia Sutter
Producer: Helio Bodini
Production coordinator: Luis e Milliet
Client services: Márcia Sutter, Andréa Nero
Post-production: Tribbo
Editing: Lucas Rangel, Tales Martins, Eduardo Resing
Finalization: Diego Nascimento
Color Grading: Bleach
Audio production house: Cabaret.
Musical producer: Leticia Medeiros.
Songwriter: Guilherme Azem
Mixing and mastering: Gab Scatolin
Client services: Luciana Novelli
Coordination: Verusca Garcia, Junior Freitas
Media: Fabio Urbanas, Mariela Fernanda Barreira, Dayane Manfrere Alves, Lucas Gilardino, Mayby Santos, Thiago Grassmann Gonçalves.
Planning: Cintia Gonçalves, Sergio Katz, Marcus Freitas, Ana Beatriz Nunes, Marcela Barão Leal
Client services: Christiano Bock, Mariana Nanes
Approval: Gustavo Schmidt, Leandro Ramiro, Fabio Souza, Helena Bonesio
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