We Are Plus Goes "Inside NASCAR" for SHOWTIME

NYC-based strategic creative ideas studio We Are Plus recently produced and delivered the complete graphics package, including main titles and launch spot, for premium television's first weekly highlights and analysis program dedicated to America's number one spectator sport, the new SHOWTIME® series, "Inside NASCAR."

Produced by SHOWTIME in association with NASCAR Media Group, the new series premiered on February 10 on SHOWTIME, and will run for 38 weeks, corresponding with the NASCAR Sprint Cup Series season. Deliverables from We Are Plus include the show's full on-air package, consisting of the show open, the launch spot and in-show graphics.

Working in collaboration with SHOWTIME's creative director Earl Fash, senior art director Rudy Jaimes and writer/producer Marc Youngblood to package "Inside NASCAR," the We Are Plus team was led by co-creative directors Jeremy Hollister and Judy Wellfare, and projects director Zu Al-Kadiri. Project credits for the studio also include design directors Jenni Kim and Laura Rieland, lead animator Adam Stocket, and animators Jeff Welk and Seth Pomerantz.