Martin Cedergren, CCO, and the creatives at Stendahls have created a very visual campaign that telegraphs what CoD "black ops" really is about, fast.
"During the Cold War, a Soviet invasion of the Nordic countries was never far away. Most young people of today are not well-informed of what the Cold War meant to the Nordics and what was at stake."
"What if history unfolded a bit differently? How would the world look like? This thought was put through its paces to create puzzling and amusing memes of very famous Nordic icons – such as the Swedish Dalahorse, the Norwegian Lusekofta and Danish Smørrebrød."
"These “Russified” memes will lay the foundation for what the Cold War was – a conflict between the West and the East – and what the upcoming launch of Call of Duty: Black Ops Cold War will bring to the world."
A few more images were created, the stereotypical "Viking" helmet with horns (which never existed), the Russian version of Danish licorice candies, and a Swedish-Russian bus - this could continue with any other typically nordic things, just Russified. I'm surprised we didn't see Russian-Swedish wooden clogs, a Russified "ostyhyvel" (cheese slicer) and a Russified flat-pack furniture company. ;)
Client: Activision Stefan Bonnevier - Nordic PR Specialist Nordics Siri Jansson - Nordic Brand Manager Call of Duty Creative Agency: Stendahls Martin Cedergren - Chief Creative Officer Mikael Andersson - Copywriter Alexander Skoglund - Art Director Anton Eriksson - Copywriter Viktor Eriksson - Art Director Anna Lotto - Account Director Jimmy Svensson - Film editor Jacob Stjärne - Client Director Retouching studio: Studio Mint
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