They did use Gates' old police mug shot on the club card, so they get half a point for that, even if retail club cards typically don't have the customer's photos on them.

And Shoe Carnival gets free prime time placement via spoofish brand confusion!

Errrr.... what was this ad for again?

Now if they would've edited in Marvin the Robot, we'd be talking gold.

They make 61 second ads now? F***ers.

(The 30 is on top of the page here, and the 60 is linked in the comments, thanks to dabitch. As for the 61... dunno.)

Well, their attempt at going viral with the live video on their website just now was a giant turd bomb of awfulness.