I built this website. From scratch. Including the servers.
These ads are doing the rounds once again. I've spotted them on many an ad-blog - for example at Creative Criminal, and at Alternative Buzz, although I don't know what prompted the re-appearance.
Theres some more on Revolution magazine now;
Asics has created the world's first internet Karaoke competition to promote its heritage brand Onitsuka Tiger during the World Cup in Germany.
The pan-European campaign, created by independent agency StrawberryFrog, marks the launch of Injector DX, street footwear based on its 1972 football boot.
A three-minute, videoclip, football anthem 'Lovely Football', performed by a Japanese choir aims, to appeal to streetwise football fans and is available on CD-rom from shoe retailers and is downloadable from onitsukatiger.com.
The anthem forms the focus for a live karaoke competition, which invites football fans to sing along to 'Lovely Football' through the Onitsuka Tiger website, using a microphone plugged into their PC. The website scores the singer based on the accuracy of their lyrics, tone, volume and key.
The top five scoring singers win a pair of Injector DX on March 31.
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