I built this website. From scratch. Including the servers.
It's the truly forced spontaneity that gets to me. Like they checked off a list in "viral advertising 101", cramming all the tips they could find in one ad.
#1. have skaterboys in it (I mean what the hell are they doing there except to establish some "oh this really did happen fer real" alibi? It still doesn't work - one can tell it's a setup.)
#2. Make it funny. Even though humor is subjective we have found these items funny. Old ladies, pissing dogs, sex, people getting hurt, skateboards, penguins, bad drivers.
#3. seed with known viral seeder
#4. ?
#5. PROFIT!
We're sorry, the content you are trying to play is not available. [Err 1]
What mystery player does one need to see this film I wonder.... Anyone know?
The telegraph reports that Chanel and Burberry has dropped Kate as well.
French fashion house Chanel said today that they would not be renewing her contract, and British label Burberry cancelled a planned advertising campaign with the 31-year-old mode
... and to top it all off, Kate may face criminal charges.
BBC RSS ads concept? Do you have a link? I seem to have missed that.
As for the comment about irrelevant crap, ain't that the truth? "advertising becomes information when in context" - the problem with SPAM, almost the definition of SPAM- is that it is irrelevant crap. The same goes for blinking banners (smack the MONKEY!) and now it looks as if the same mistake will be made in RSS. For fucks sake people the most important part of proper advertising is targeting. Wasn't targeting what the web was supposed to deliver better than any other medium? As advertisers got hooked on numbers and pretty graphs describing clicks which can easily be faked with a bot, they missed the opportunity to target properly.
Metafilter just caught on to this and pretty much every second comment reckons it's a hoax. If only.
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