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Beer ad viral campaign a hit
"Shot by an Academy Award-winning cinematographer and co-produced by Australian special-effects wizards Animal Logic, who worked on The Matrix trilogy, the Carlton Draught Big Ad took months to complete and is of epic proportions.
Reminiscent of a series of British Airways ads, an aerial shot reveals the two groups of men coming together to form a gigantic image of a man drinking a schooner of beer.
Created by the George Patterson Partners agency, the ad was shot in New Zealand and featured 300 actors and more than 20,000 computer-generated men.
Brewer CUB attributes Carlton Draught's recent sales surge to marketing which parodies traditional beer advertising. "
seems "Viralgods" have shrunk the movie down to s amller size, for those who cant handle the big download. Viralgods version caleld "swimmers".
It is fun-ny.
So ve-ry fun-y.
One of the fun-i-eeeeessssst!
(I've been talking like this all day.)
PS - Link to Patts George Patterson Partner
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