Aha, it turns out I still had more things lodged in my brain here. I keep thinking we could have put on a real show if me and swedish ad-blogger Researcher duked it out, as I know we have different opinions on a few things and act as siamese twins on others. That could have been a lot of fun. And it would have been much more on the topic of advertising and less PR. Advertising is having a field-day with blogs, see virals (which mainly spread through them and email and forums), blogads and branded sponsorship deals for bloggers.

The thing about blogs that I personally always fancied - apart from the community ones which are my faves - is the single-subject blogs. Super nerds blog about supernerdy stuff they know a lot about. Flyfishing specialists blog about flyfishing. ;) Art Historians blog about art! I'm a sucker for the insight of people that are really into something, whatever that something may be.

But as I look around the blogosphere (shoot me for using that word) in smaller countries like Sweden I find that what floats to the top are blogs that regurgitate the national and international news. Based on a badly researched paragraph in a cheap tabloid with less than stellar journalistic skills, they'll blog their opinion on the Terry Schiavo case over in Texas. They haven't checked out the full story behind the Terry Schiavo case, just read the evening tabloid, and none of them had any new insight on the matter. No extra links to other articles or something like that, just their opinion. Badabing, there it is. It was little opinion-bytes in every blog "That Terry thing is bad. Americans are nuts". Okaay. Just once I'd like to see a Swedish Doctor, Lawyer, Nurse or Next of kin to someone in such a situation blog their opinion on the case as they have more insight on that particular matter - be it from experience or work. What would happen had Terry lived in Sweden? As I have understood it - and I might be wrong - the next of kin to a patient in a vegetative state would not be the person who decides to stop the feeding, as that is a medical decision (just like in Holland). Think about that for a second. Yes, that mans Doctors make that decision every day, let patient X starve to death, and the next of kin be they parent, spouse or child, have nothing they can say about it. Grandma getting too old to save? Remove the feeding tube and let them starve to death. Did any of the Swedish blogs note this? I didn't see anyone do that, I must be reading the wrong ones. Actually, I'd love to see a regular nurse blog - nurses are always in the news directly or indirectly, and a real nurses input on the tabloids hysterical headlines would probably make a very interesting blog.

Oh dear, did I just jabber on there again? :)