it's definatly a step in the right direction. global ideas come from global people in this global world. ;)

Don't worry about Bill he just has a cranky way of saying things... He means simple that you should link to the article you are refering to. Like this: Multicultural Ad Pros Are In Demand, Presenting Unique Recruiting Challenges rather than the top page which changes every day. :). Also, we don't know that you have been reading forever since you don't have one single comment to your name ( I think that was his point anyway.. I'm kinda guessing).

As for the article, I thougt it was interesting (after all, I approved it) but one thing bugs me about this. Now that they are finally catching on and understanding you can't speak to a rainbow of people if the only voice you have is the white-male, they are still boxing people in. "Multicultural" means "ethnic" in some way, perhaps "Hispanic" in the United states. Right there lies the problem - there are so many billions of variations of people what needs to be looked at is individuals not ethnicity. All in my humble opinion of course. You can't fit me in a box, I lived on three different continents when I was growing up and have moved around the world since. But I do have the usual "diplomat kid" advantage of seeing what others miss in a new culture, because I've always had to understand and fit in - fast. You'd miss that if you interviewed me based on ethnicity alone.