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Hear hear.
I don't understand this fear of fragmentation. I long for the day when I don't get stupid media in my briefs such as "Target: Sk8-kids Media: Double Page Spread in Conservative newspaper". I've seriously gotten briefs that read like that. I spent lots of time figuring out where the target was so I could reach them there as part of the creative process, media-buy should be part of it, and media buyer should be a creative job. Now, there's less wheelin' and dealin' for discount prices when bulk-buying but nobody wanted those four o'clock in the morning cable-channel spot-slots anyway. Media is not a bulk commodity, for great campaigns it never was, perhaps this 'fragmentation' will finally make people realize this. Media buying shouldn't be willy nilly, but well thought out as part of the entire creative strategy.
Ah yes, brilliant - that looks like it's the place. CreativeIreland, ta! creaghfish says;
As one of the team responsible I feel oblidged to defend the 'originality' of the idea.
The brief: Talk directly to young music lovers who have a wide taste in music about the Summer of
music sponsored by Heineken.
Our answer: People who are into cars - petrol heads. People who are into music - speaker heads.
It was an honest attempt at originality (we still think it is) although it's now been shown to have existed in a different context at a different time.
We were unaware of the existence of 'speakerboy' at the concept origination stage, so believe us when we say that it is an unfortunate coincidence rather than a blatant rip-off.
Plywood, quoting some of an article is fine. Linking to an article is great as well. Copy and pasting the whole article from the Globe and Mail isn't kosher at all, so I had to edit away much of that. Sorry mate, ta. If anyone else wants to read it again, it is this article at the globe and mail. There ya go.
As deep.ed and others have pointed out, the organization that reported this ice-cream name as racist - Centre against Racism - aren't exactly doing any good and this storm might have been a desperate attempt for them to pretend like they were actually doing something to prevent racism.
In the newspapers today there's a story about this useless org here at SVD headlines: Fight against racism expensive fiasco where they outline how the centre spends their 8,3 million SKR on office-space, hotels, travels, and restaurant dinners but have failed to do any research or reports about about racism.
Ther are no concrete ideas about what one wants to do, says a former board member. We made key rings and erasers [with our logo], but nothing more substantial. We couldn't spend all our money because we really didn't have any activities against racism.
The article writer also points out: ""I år har CMR satsat stort på en kampanj mot lakritsglassen Nogger Black, en insats som har kritiserats mycket." - "This year Centre Against Racism have worked hard on a campaign against the ice-cream Nogger Black, which has been highly criticized."
Benito Miguel at the Immigration Institute was part of the group that created Centre Against Racism. These days he's very critical:
- "The Centre Against Racism have basically not done anything at all. The campaign against Nogger Black was only to hide their non-working."
Well Congratulate the Center Against Racism, they got all the press they could muster out of this with Slate writer Timothy Noah comparing it to the Moolatto of last year. MooLatte, Bested. Please welcome an even more race-baiting ice cream product.
Not even when it's paired with a word that's one letter away from the most toxic racial epithet in the English language? "We certainly had no intention that the name, 'Nogger', would be associated with any negative word." This statement makes me want to summon a wide-eyed, rage-shaken, and magnificently dignified Sidney Poitier, circa 1966, to answer, "The word ... is Noggro!"
I'm sorry that our language offends, Timothy.
You should see how wide-eyed the Danes in this office get when I offer to "bounce ideas around" (Bolla) with them. While bolla means "to throw a ball back and fourth" in Swedish it means "to fuck" in Danish. Hilarity ensues. "Lets fuck some ideas around!" No wonder us Swedes have that sexay reputation. ;)
The Slate comments don't let Timothy go unchecked.
* Pointing that "a word [is] one letter away from the most toxic racial epithet in the English language" makes zero sense when you stop to think that they don't speak English in Sweden. Even if your only cultural exposure to that Scandinavian county is the Muppets you should pick up on that. But even in English, "one letter off" does not equal the same word. "Niggardly" sounds far closer to the word in question than does "Nogger"; does Mr. Noah desire to banish that word from the English language?Since the new Nogger is black in two places (look at the picture) does it not make sense to add "black" to the name? You know, the word black can be used without a reference to race
Yes, you should look at the Badland pileon mentioned, others agree with you there.
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