Well Congratulate the Center Against Racism, they got all the press they could muster out of this with Slate writer Timothy Noah comparing it to the Moolatto of last year. MooLatte, Bested. Please welcome an even more race-baiting ice cream product.

Not even when it's paired with a word that's one letter away from the most toxic racial epithet in the English language? "We certainly had no intention that the name, 'Nogger', would be associated with any negative word." This statement makes me want to summon a wide-eyed, rage-shaken, and magnificently dignified Sidney Poitier, circa 1966, to answer, "The word ... is Noggro!"

I'm sorry that our language offends, Timothy.
You should see how wide-eyed the Danes in this office get when I offer to "bounce ideas around" (Bolla) with them. While bolla means "to throw a ball back and fourth" in Swedish it means "to fuck" in Danish. Hilarity ensues. "Lets fuck some ideas around!" No wonder us Swedes have that sexay reputation. ;)
The Slate comments don't let Timothy go unchecked.

* Pointing that "a word [is] one letter away from the most toxic racial epithet in the English language" makes zero sense when you stop to think that they don't speak English in Sweden. Even if your only cultural exposure to that Scandinavian county is the Muppets you should pick up on that. But even in English, "one letter off" does not equal the same word. "Niggardly" sounds far closer to the word in question than does "Nogger"; does Mr. Noah desire to banish that word from the English language?

Since the new Nogger is black in two places (look at the picture) does it not make sense to add "black" to the name? You know, the word black can be used without a reference to race