I built this website. From scratch. Including the servers.
Over here at PDN online Eye On Ads: Visual Ambiguity Works For Lowe's Cancer Campaign they have more on how they got this image.
But could it be done? And on a shoestring budget? "I didn't know if we could do it," says Hogya, who, with high hopes, sent comps to photographer Frank W. Ockenfels 3. "Frank is acclaimed for his celebrity shots," says Hogya, "but when it comes down to it, he's a problem solver." Ockenfels was attracted to the challenge and the concept's sophistication. "It has a tremendously European flavor," he says. "It doesn't talk down to anyone, which a lot of American advertising does. We're talking a huge leap of faith that you can show a visual like this and people will get the point."
It's a nipple! Yes it is!
I'll admit at first I saw a just neck and thought "feh.. not post-worthy" and it hung around my desk for a while.. But then I caught it off-guard one day and saw a breast and a waist.. oooh.. now that's pretty neat. So I posted it. :)
I don't think the web is the best place for it, on a bigger sheet of paper when you aren't prepared the illusion can work. But it is very hard to pull off as you can see. Still, I fancy the thought.
Here's something that needs clarifications:
"If they do end up using ideas that you have pitched, and you are not under any contract with them, then you own the rights to the work, usually."
The usual disclaimer applies; I am Not a Lawyer. But AFAIK, you own rights to work that you have executed. If you are a photographer, then it's your photograph. However, nobody can copyright an idea. For example when the first spreadsheet program (VisiCalc?) came out, and later the first wordprocessor program, their ideas were a killer app in itself. Nobody had programs like that before, so arguably that was the idea. While their execution (the code) could not be copied, many others could write their word processing programs, and soon after Electric Pencil there was WordStar, Apple Write I, Samna III, Word, WordPerfect and Scripsit. The first one is not the most famous, nor most widely used - yet no lawsuits have been filed, because even if the other word processing programs have the same idea, their code is different so they are, different.
If your business is selling ideas as well as executing them right you shouldn't be showing ideas to anyone without having them sign a non-disclosure agreement. It is your livelyhood, and it can not be copyrighted.
Adage today: SHONA SEIFERT IS OUT AT TBWA/CHIAT/DAY
Agency Says Departure Was by 'Mutual Agreement'
Ms. Seifert and the agency "have mutually agreed to her resignation, effective Feb. 28," according to a TBWA spokesman. Ms. Seifert had been on paid leave since the beginning of the year to prepare for the trial. The agency declined further comment.
Also, ad-verve and others are gabbing a little about this in this ad chat forum.
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