I built this website. From scratch. Including the servers.
Yep, you'e right Caff, the Napster one crossed my mind as well, that's a good example too.
Isn't it quite scary though? Not that we assume stuff (a lot of people assume too much trust me), but that like you say - we can't assume anything any more. What with people chatting us up in bars just to namedrop a mineral water, with pre-teen girls sleep over parties actually being focus groups, with actual fake ads and ads made by fans (that apple one), with teasers being ten million times as cryptic as they ever were just to cut through the clutter, with average Joe's cynism radar turned up to the max... Yeah, it's all making me a bit dizzy to be honest.
In a way it has been done, a few years back when NYC adgrunt EricR tipped us to Nissan's "Urban" Fakeout, where all these streetposters would be "vandalized" by some spraypainting fiend by the moniker ElectricMoyo.com. Of course, ElectricMojo was just another part of the Nissan campaign.
Then there was the cool Nike vandalized bus stops recently, Is it advertising or is it graffiti? which is simlar and amusing, and Levis 501 used the street art language to make a full street art campaign Levi's 501 - ads as graffiti part two!, but thats using the street art language as the style of advertising..... And maybe that's not exactly what you meant? Close though, right?
Skip that's effing hilarious.... Post that on the front page!
My guess is that after the 60 minutes "exposé" last year about A&F being so dead set on only hirering white folk, some creative person decided to make these photocopied posters. :)
Oh, and by "some other adsites have stated" I didn't mean your adblog but Adrants. Adrants has now posted that abercrombie & fitch deny involvement. I'm really quite stunned that anyone thought those bad and obvious photocopies were real. Just how little do you think of us poor slaving art directors anyway? ;))
Some really eagle-eyed people at Photopia think that the line underneath the posters reads: "Property of youthink@yahoo.com"... and if you squint, it looks like they may be right!
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