eargh. I'm kicking myself for not checking this out before the game. Was doing so much channel surfing, I missed some of the spots.
Loved the Cadillac spot where the audio "catches up" to the vehicle. Thought it was such a simple hence beautiful concept.
Chevy's Soap was great but had a real VW feel going in and Pepsi's Bear spot earned the only out-loud laugh of the evening. However, as juvenile as I am, found the bathroom humor to be getting a bit old. Could've done way better than a farting horse.
I feel guilty about this as these were nice people but, what the hey.
My old agency was hiring a designer and the process was frustrating (including one who said her design school "didn't teach page layout programs" after I asked her why she set a job in system fonts and used faux bolds and italics; then she couldn't figure out why stuff was defaulting).
The CD had insisted the recruitment ad include something to the effect of "grasp of spatial relations a must." Enter the candidate who went through the requirements and addressed the spatial relations issue by saying:
"I get along with everybody."
We've only just begun! The Creativity email reported A NY Post Friday:
" Donny Deutsch might be in line for his own reality show. Insiders say the Madison Avenue magnate so impressed producers with his guest spot on The Apprentice, Donald Trump's cutthroat reality romp, he's in talks to create a reality series of his own," the tab whispers. And what will this series be called?"
Yippee!
ok, so now they've got themselves a winner. The next logical step is, ta-da! The Super Bowl.
According to an email I got this morning, MoveOn now needs to raise the 1.6 million to place it and apparently, for every two dollar donation, another two will be kicked in via a matching grant...
this is shaping up to be a mighty, mighty interesting Super Bowl.
You found it!
(a) it works far better in the STD awareness context. Impact! (b) the dollar bill is looking more and more like a cheap stunt, if you'll pardon the pun.
Hmmm... is it so much of a stretch to think the next thing to carry advertising is on money? Maybe our defict-ridden government's in on it. I could amuse myself for hours... paid media, how much was the buy... hardeharhar.
No really, you're right. This is over the top; I'd like to clean house and declare a moritarium on non-traditional mediums until the world's a little less peeved at advertising.
Concerning the whole Hitler thing, MoveOn (in a mass email today) is asking members to help them keep track of related and inaccurate news stories... they also mention a NY Post editorial comparing candidate Howard Dean to Hitler. Aw crikey... an excerpt:
"That's why we're asking you to please watch for stories on this as they appear, and let us know. Call the news outlet yourself and give them hell for falling victim to such political baloney. I've attached our statement, which fully explains the situation, below. Then please let us know so we can contact the outlets directly.
You can help us track inaccurate reporting on this story at:
http://moveon.org/smear/
...
Not only is the RNC campaign deceptive, it's also totally disingenuous. Yesterday, the New York Post ran a long opinion column focusing exclusively on how much Presidential Candidate Howard Dean resembles Hitler, even calling him "Herr Howie." Of course, the RNC hasn't issued a condemnation of that. When close RNC ally Grover Norquist repeatedly compared taxing the wealthy with the Holocaust in an interview on NPR, the RNC was muted. And in 2002, the RNC and its allies were silent when supporters of President Bush actually aired TV ads morphing the face of Senator Max Cleland, a triple amputee as a result of wounds sustained in Vietnam, into Osama bin Laden. Given such a transparently partisan track record, the RNC's moral outrage doesn't mean a whole lot... "
(A) I despair the state of American journalism today and (B) I hate the fact that this is taking the focus off the larger issues. Cheapen the discourse? Ha. That that could be said without a smirk makes me laugh. You can't get any cheaper than either American politics or journalism.
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"If the current advertising environment is having trouble connecting with consumers, there are some possible reasons and solutions. One is over-saturation. Media buys lately seem to favor frequency, which can cause a feeling of obtrusiveness."
Yes! Yes! Yes!
"Creativity beats frequency anytime." And William Bernbach said, "In communications, familiarity breeds apathy."
Bigger 'yes!' Here, on the local level, We've had clients look at us funny when we tell them that they're spending too much and that they don't need a bigger ad to be effective. They may look at it as muscling their way through the clutter but, especially, if everybody has the same idea... cutting the clutter with good creative isn't even on the radar. Despite this poor economic climate, they're more willing to throw money at media and assume something will stick. The message itself seems secondary and not as deserving of attention.
Then, when advertising doesn't work for them...
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