There comes a point where you see so many anthem spots, so many slow motion walks through stadium tunnels, so many moments-before-you-make-your-moves, so many endless montages of all different kinds of sports, and hear so many Very Important Voice Overs™ that the familiarity washes over you in a sea of sameness. We have reached that point with adidas, and with sports advertising in general.
Agency: 180 LA
Client: Adidas
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