Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
“Have a warm or cold Christmas this year. It´s up to you.”
Brief:
A newsletter to send to clients this Christmas.
Idea:
A website where you control the temperature of your Christmas greeting
from -10º to 80º. Each temperature with its own message and personality.
www.junkersnavidadcalida.com or
www.junkersnavidadfria.com
(junkerswarmchristmas or junkerscoldchristmas)
Ad agency: Arc - Leo Burnett Iberia
Executive Creative Director: Horacio Puebla
Creative Director: Maria Charneco
Art Director: Dani Saenz
Copywriter: Juan Christmann, Dani Saenz
Head of Accounts: Anja Ruther
Account Director : Asier Garcia
Account Supervisor: Felipe Garcia
Director of Digital : Alfredo Laguia
Director of Web Production : Victor Moreno
Agency Producer: Natacha Martín, Alvaro Aparicio, Anto Ojeda
Production Company: Hauer
Producer: Hösse & Pop Off
Director: Hösse & Pop Off
Sound design: Sonodigi
Country: Spain
Launched: December 2009