Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
The husband, Ralph, groans at the edge of the bed: "I can't believe I ate that whole thing."
"You ate it, Ralph!"
He reapets the phrase to the point that it enters pop culture vocabulary, "I can't believe I ate the whole thing", for decades. This advert was eventually included the in the Clio hall of fame.
Agency: Doyle Dane Bernbach
Creatives: Howie Cohen and Bob Pasqualina.
Principal talent: Milt Moss