FutureGuessR by Artefact 3000 x Réseau Action Climat
As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
The husband, Ralph, groans at the edge of the bed: "I can't believe I ate that whole thing."
"You ate it, Ralph!"
He reapets the phrase to the point that it enters pop culture vocabulary, "I can't believe I ate the whole thing", for decades. This advert was eventually included the in the Clio hall of fame.
Agency: Doyle Dane Bernbach
Creatives: Howie Cohen and Bob Pasqualina.
Principal talent: Milt Moss