Canon - āCreated Differentā (2025)
āCreated Differentā is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Lauded production company Interrogate adds director Amelia Hashemi to their roster. This is the first U.S. signing for London-based Hashemi, whose work elevates the magic in everyday life by centering moments of unexpected delight, cheeky irony, and transformation.
Half-Iranian, half-English Hashemi, who knew by the age of twelve that she wanted to be a director, got her start in the film industry working a variety of roles in the world of theater and feature films. Early jobs included shadowing Stephen Daldry during his work on āBilly Elliot: The Musicalā; Video Assist on the 2006 feature āBreaking and Enteringā under director Anthony Minghella, and serving as assistant to casting directors like Susie Figgis and Lucinda Syson, working under directors like Tim Burton, Mike Newell, and Garth Jennings.
To this day, Hashemiās casting know-how informs her approach as a director. āThe first thing I think of in my creative process is the cast, because I know the casting process so well,ā she explains. āIām drawn to the story and how certain performances can capture the moments I want to tell with honesty and authenticity.ā
With Interrogate, Hashemi is excited to share her whimsical storytelling with the U.S. advertising industry, and to continue to grow as a filmmaker. Already Hashemi has two feature films in the works, one of which is for BBC Films with Parkville Pictures.
āI loved the guys at Interrogate immediately because they had followed my work and they understood where Iām coming from with being a mom, and honored that,ā said Hashemi. āIām so excited about this signing because Iāve always wanted to work in America. Iām so looking forward to expanding my audience.ā