Animal Planet gets a leg up on outdoor advertising.

Dabitch first reported back in January of Bonzo barking billboards usin' ultrasonic sounds to attract people's poochies. Well, only a few months later, along comes something just a wee bit stronger that wants to take the number one position...

Ahhhhhh... the winsome olfactory goodness of eu de canine pee applied to posters in the UK. Is there any doubt that this inspired modus operandi will leave a mark in the advertising world!?

Urine for a treat by reading all about it here.

(link is dead - new link: Guardian Advertising)

NOTE: I apologize for the punishing wordplay, but I just couldn't hold it in any longer ;-)

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