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Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
In 1984 Apple launched the Apple Macintosh, and as the famous Super Bowl ad declared, 1984 will not be like "1984". The print ads were equally eye-catching, with a simple visual of a hand on the famous mouse, wearing driving gloves.
The idea was to allow people to try the computer before they bought it, and what a quick way to communicate this.
"Every ad in this magazine has been telling you that a Macintosh™ is easy to use." the body copy reads. "Now we're going to put our Macintosh where our mouth is. Because right now, anyone who qualifies can walk into a participating authorized Apple dealer, and walk out with a Macintosh. No Purchase necessary."
"It's our way of letting you test drive a Macintosh in the comfort of your own office, home, RV, hotel room, dorm room or whatever."
