Assembly Signs Director and VFX-Guru Samuel Bennetts

Assembly is thrilled to welcome versatile director Samuel Bennetts into their cavalcade of distinguished talent. Previously repped by Acne, Samuel brings an approach to storytelling that does not pigeonhole him into any particular style. Instead, Samuel adds a unique glint to everything he touches, adding layers of emotion to leave long-lasting personal experiences.

Originally from Sydney, Australia, Samuel now lives in Los Angeles, where he spends his time geeking out on as much pop culture and comic books as he can when he’s not directing commercials and digital productions. His burning passion for drama has always been a solid part of his life, from a teenager directing stage plays while studying science and psychology, and continuing through today, leaving behind a trail of luminous commercials, music videos, and short films. His TVC for “The Road and Traffic Authority” is one of the longest running in Australia, while his debut short film What They Don’t Know was the opening film at the prestigious St. Kilda Film Festival and won at Sydney’s Flickerfest.

After directing his first short, Samuel quickly fell into creating dozens of music videos for bands such as Rouge Traders, INXS, Grinspoon, and his childhood friends – Bluejuice. It was working on the visual for an INXS track remixed by Rouge Traders that catapulted him into working with VFX and established his reputation in this arena.

VFX is one of Samuel’s most treasured storytelling tools. His command of the medium combined with strong performance direction is highly sought after, having worked with brands such as VW, McDonalds, Johnson & Johnson, Castrol, Ebay, Powerade, and Canon.

Samuel’s love of film is still very much rooted in that super-nerd who loves comic books and pop culture, but it has now expanded to a true love of the medium itself – relishing the joy of working closely with actors, cinematographers, designers, and post production artists.

“I’m excited about working with such an established and creative company as Assembly,” remarks Samuel. “I love working with self-motivated people who collaborate to make films that are individual, thought provoking, and different.”

“From what I have seen, Assembly creates films that people love and are excited by. They really cultivate their directors, pushing us on creative projects and experiences. I’m excited to further explore my character and emotion-driven work with Assembly, and ultimately create films that are distinctive and that are going to motivate people too.”