Well, it's officially award season in the advertising world. Friday, the Clios announced the 2006 Advertiser of the Year award to Axe (a.k.a. Lynx in some countires), which will be presented during the 47th Clio Awards in South Beach, Miami, Florida May 13-16th.
“Unilever’s Axe is a brand that exhibited courage in developing edgy, breakthrough creative work worldwide,” said Ami Brophy, executive director, Clio Awards. “They have true insight into their audience and have implemented a highly creative, media-agnostic advertising approach to successfully build the Axe brand into a market icon.”Brophy added that the client’s multi-disciplined approach to global marketing is reflected in the number of Clio Award entries submitted in recent years on behalf of the brand. Several agencies from around the world entered a variety of work for Axe in 2006.
“Key to the success of Axe is our emphasis on developing memorable and innovative ways to showcase the brand across all media, including television, print, gaming, interactive media, PR, sponsorships and live events,” said Russell Taylor, Global Axe vice president, Unilever. “We are delighted and honored to have this global effort recognized by the Clio Awards.”
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Ah! well it's all downhill from now then. Isn't it usually ten years after doing something groundbreaking that they get the advertiser of the years award, and then suddnly they're jinxed and never do anything interesting again? See Benetton.
Or does that only apply to Cannes advertiser of the year? Anyway, expect to see BK get the advertiser of the year award in 2014.
- reply
PermalinkAm I the only one who found the axe comercials horrid?
-Milo
wtfland.com
- reply
PermalinkDepends on which ones - I liked some of the older ones.
- reply
Permalink