Melody channel TV & Leo Burnett Cairo won Gold at the Dubai awards with the commercial where punchline is that some bored kids and a yellow-clad 'superhero' pummel their tedious teacher. You have to see it to believe it, it's inside.
In the print category a seriously geeky ad for Oil of Olay from Saatchi&Saatchi Dubai took home the gold. Even nerdy ladies care about wrinkles.
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JWT Cairo took home the outdoor gold with this seriously cute idea, these are actual bushes cut into the shape of teacups as ambient media in a park somewhere in Cairo, complete with the Lipton tea-bag tag hanging out.
Now, for a visit to the Melody anti-boredom ads, super adgrunts can view Private lessons and the Hulk in the archive. I must confess, I don't get it.
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