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Part of a long tradition of ads to feature giants or tiny people (a particular fascination of mine). The emphasis of course is on showing they're the largest chain, so here are some mega-people to drive the point home. There have also been some print ads (I saw one in a Connecticut tourism brochure that had a huge woman and her similarly giant daughter next to Mystic Seaport)
I love any "giant/tiny" ad and have put some on my website (shrinkingman.com/OtherVideo) like a great one with inch tall people chased by a cat (VW Polo)
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