In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"Don't battle your passions, unleash them" see, you guys are different. Instead of relaxing on the weekends, you go into battle. The idea here, created by Wieden+Kennedy Amsterdam for the UK market, is that we don't travel just for vacation, we travel for our passions.
“Understanding how important people’s passions are to their travel choices and goals, we wanted to completely reimagine the way they search, connecting every traveller with those possibilities which perfectly match their personality, desires and ambitions,” explains Pepijn Rijvers, Chief Marketing Officer, Booking.com. “At Booking.com we are not just about a transaction. We are all about the experience. Through the power of technology we love to inspire and empower everyone to uncover and enjoy the most enriching travel experiences, wherever and whatever that looks like for them.”
See also Haka and Truffles.
ad agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director : Mark Bernath & Eric Quennoy
Creative Director : Genevieve Hoey, Sean Condon, Joe Burrin
