Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star,” features Kylian Mbappé arriving at a
File under obvious - but it never hurts to remind people of it.
Budget constraints often lead to bad advertising choices. While the temptation is to skimp on preparation, the truth is that a larger initial investment produces better results so begins an article by Steve McKee, president of McKee Wallwork Henderson, here at BusinessWeek Online.
