Budweiser - #NotBackingDown (2016) :60 (USA)

They Clydesdales are back in the bowl and they are NOT PONIES everyone. That beer is NOT A FRUIT CUP (Hi Shocktop!), Their brewing job is NOT A HOBBY. Budweiser just bitchslapped all y'all. Again.
I've already mentioned that think the Brewed the hard way campaign is really similar to Carhartt's work clothes campaign, so I'll leave that be. A 30 second edit of this will air during the super bowl.

Turns out people like the tough talking Budweiser. Brian Perkins, U.S. VP for the Budweiser brand explains: "this new approach that we kicked off with 'Brewed the Hard Way' has a much higher correlation to selling beer than anything we've tried in the last few years, which is why we are going all-in on that approach. The campaign has delivered the best results on the brand we've seen in 14 years. So we now have a high level of confidence about this new tone of voice." I tell you what, it's much better than puppies.

Ad Agency: Anomaly

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Anonymous Adgrunt's picture
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Dry Martini Dan's picture

This feels like the kind of shit you run at distributor's meetings to get your team pumped

Henrik's picture

They forgot the "NOT BEER" part.

Dabitch's picture

Hahahaha! *high fives Henrik, buys him a real beer*

Jorge Inchaurregui's picture

Well, it's very 'Merican and "Yeah, we're #1" kind of thing. Powerful visuals and I like the balls to use "NO" in their copy {lots of folks are afraid of using it}, but I towards the end I was thinking "NOT DRINKING IT, THOUGH" =P