In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
They Clydesdales are back in the bowl and they are NOT PONIES everyone. That beer is NOT A FRUIT CUP (Hi Shocktop!), Their brewing job is NOT A HOBBY. Budweiser just bitchslapped all y'all. Again.
I've already mentioned that think the Brewed the hard way campaign is really similar to Carhartt's work clothes campaign, so I'll leave that be. A 30 second edit of this will air during the super bowl.
Turns out people like the tough talking Budweiser. Brian Perkins, U.S. VP for the Budweiser brand explains: "this new approach that we kicked off with 'Brewed the Hard Way' has a much higher correlation to selling beer than anything we've tried in the last few years, which is why we are going all-in on that approach. The campaign has delivered the best results on the brand we've seen in 14 years. So we now have a high level of confidence about this new tone of voice." I tell you what, it's much better than puppies.
Ad Agency: Anomaly
