This is the extended cut of a California lotto commercial in which a hipster dude is so immersed in six pages of Deluxe-7 scratch-offs that he gets lost amongst the skaters on Venice Beach. Not pictured: junkies and transients having fights. They must have cleared them out when they were filming. Fun fact: I can walk to this location in ten minutes. I'm fairly certain I saw this being filmed.
Client: California Lottery
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
President: Brian Dunbar
Group Creative Director: Ben Purcell
Group Creative Director: Steve Yee
Creative Director/Copywriter: Greg Buri
Creative Director/Art Director: Basil Cowieson
Copywriter (Digital/Radio): Nicole Lague
Art Director (Digital/Radio): Tracey Chan
Strategic Planning Director: Kristen Knape
Strategic Planner: Jessica Watts
Director of Broadcast Production: Paul Albanese
Broadcast Producer: Jessica Gardner
Group Account Director: Stacia Parseghian
Management Supervisor: Janet Wang
Account Executive: Lindsay Brown
Assistant Account Executive: Ellen Lovoy
Project Manager: Erin Cavin
Director, Business Affairs: Rodney Pizarro
Associate Business Affairs Manager: Ann Shelton
Director of Print Services: Lisa Huber
Chief Digital Officer: Mike Geiger
Director of Digital Delivery and Technology: Robert Boucher
Digital Production and Technology Manager: Michael Karney
Senior Interactive Developer: Ardon Hall
Digital Production Coordinator: Keenan Howard
Production Company: Furlined
Director: Nez Khammel
Director of Photography: Andrij Parekh
President: Diane McArter
Managing Director / Exec. Producer: Robert Herman
Head Of Production: Sheila Eisenstein
Line Producer: Pete Vitale
Sales Representative: Tracy Reid Brown
Editorial House: Spinach Editorial
Editor: Andy McGraw c/o Stitch Editorial
Producer: Jonathan Carpio
Assistant Editor: Ronnie Shatto
Telecine: Company 3
Colorist: Bob Festa
Online & VFX: Method Studios
Flame Artist: Noah Caddis
Executive Producer: Robert Owens
Producer: Stephanie Allis
Music: “Hey My Man” by The Babes
Sound Mixer/Engineer: Sam Casas c/o Lime Studios
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