I suppose a congratulations are in order for Protein World whose trolling as a social media strategy made their Beach Body ad as famous as "Hello Boys" once was. Old adgrunts may recall that "Hello Boys" was spoofed a lot. After getting much media attention, bomb threats, protests and creative vandalism, Protein World's ad is now being spoofed by other advertisers as well. Some say the Beach Body protesters are missing the point, like Ella Woodward who says "I feel the reaction is a little extreme â I agree itâs not promoting a positive message â but we should be looking at the product, not the girl herself. If weâre talking about body shaming, then we shouldnât be criticising the girl in the poster either."
