Bomb Threats and Protests - The Protein World Story Continues

In news which surprised no one, Protein World has reported a bomb threat against them, while protests are scheduled in Hyde Park for the weekend. But, I cannot stress this enough as UK Correspondent, 99.999% of Londonders could not give less of a shit about these ads. Even working in an advertising agency, I have not heard it discussed even once amongst colleagues. This really is the biggest storm in a teacup, whipped up by the mainstream media with a taste for a good story.
This is what is actually happening - on the ground.
A very small number, I estimate between 10-50 'in-carriage' tube posters have been vandalised by those who find them objectionable. (For those wondering what proportion of ads this represents, I have submitted a freedom of information request yesterday, and am waiting to hear back on the specific details). With regard to complains, they appears to break down roughly as follows:
1) These ads are 'body shaming' and/or 'fat shaming', because they make one feel pressurised into dieting or conforming to a perfect body.
2) These ads imply that only those with a "Beach Body" should be allowed to go to the beach. They imply that those who don't live up to a physical ideal are not welcome.
3) These ads are generally insulting/ demeaning/ upsetting, because the model is too thin and she obviously had a breast enlargement and I feel pressured into conforming.
4) In addition these ads are promoting an unhealthy lifestyle because protein power as a meal replacement isn't good for you.
It's interesting to pose the question - where was this small minority of extrememely vocal complainers when this ad was posted all around London only a few months ago?