âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
MĂŒller FRijjâs latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
An article over at The New York Times [free registration required -or use name fodosnak, pass fodosnak] presents the story of the resurgence of interest in Pabst Blue Ribbon -- and how the lack of marketing may be the key.
So, how do you continue your marketing success if what builds your success is a lack of publicity? I'd think that staying out of The New York Times would be a good start.