Celebrity Cruise Lines "Answer the call of modern luxury" (2016) 1:00 (USA)

Marco. Polo. Marco. Polo. Marco. Polo. I never thought of Marco Polo as being synonymous with a luxury cruises. Or modern luxury, for that matter. I always think of Marco Polo as something I used to play when my brother and I would spend hours at the community pool over summer.

Either way it gets its point across and this spot is shot nicely and it's fun to see everyone's daily routine being disrupted by all of the crew members who are enticing you to leave.

CLIENT NAME: Celebrity Cruises
BRAND: Celebrity Cruises
SPOT NAME: Marco Polo
AIR DATE: 1/11/16
AGENCY: Venables Bell & Partners
FOUNDER, CHAIRMAN: Paul Venables
PARTNER, EXECUTIVE CREATIVE DIRECTOR: Will McGinness
CREATIVE DIRECTOR: Erich Pfeifer
SENIOR ART DIRECTOR: Rich North
SENIOR COPYWRITER: Ryan Hoercher
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
EXECUTIVE PRODUCER: Mandi Holdorf
AGENCY PRODUCER: Ryan Wilson
DIRECTOR OF ART PRODUCTION: Jacqueline Fodor
EXECUTIVE STRATEGY DIRECTOR: Lucy Farey-Jones
SENIOR BRAND STRATEGIST: Mike Riley
MOTION DESIGNER: Victor Bivol, Zac Wollons
PRODUCTION COMPANY: Humble
DIRECTORS: Samuel and Gunnar
DIRECTOR OF PHOTOGRAPHY: Carlos Veron
EXECUTIVE PRODUCER: Mark Kovaks
EDITING COMPANY: Exile
EDITOR: Elliot Graham
SOUND DESIGN: 740 Sound
SOUND DESIGNERS: Scott Ganary and Jeff Martin
MUSIC: SOUTH
MIX: Lime
V/FX: The Mill
V/FX PRODUCER: Antonio Hardy
G/FX: Lumberyard
G/FX ARTISTS: Victor Bivol and Zac Wollons
BUSINESS LEAD: Colleen McGee
ACCOUNT SUPERVISOR: Krista Muir
ACCOUNT MANAGER: Ariel Rosen
ASSISTANT ACCOUNT MANAGER: Francesca Robertson
PROJECT MANAGERS: Talya Fisher/Leah Murphy
DIRECTOR OF BUSINESS AFFAIRS: Susan Conklin
PROOFREADER: Michael Rosenthal
STUDIO MANAGER: Jennifer Trull
STUDIO: Will Larsen, Natalie Cowan

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