Coca-Cola "Open like never before" (2020) 2:11 (Netherlands)

What if we didn’t make obvious rhymes in flowing meter,

Every time?

What if we didn’t hire spoken word actors

To advocate poisoning children with sugar?

See, I’m tired of this same old same old war called cola

That causes diabetes and puts us in a coma,

And depletes supplies of water From Bangladesh to Malta.

Now this might just be a little conjecture,

But the slight-of-hand conjure with your 100 million Covid pledge,

Might be an attempt at dredging up good will,

You could have put production money where your mouth was, too.

All due respect to the Poet George, but nothing is open like never before,

And the only wave we’re catching is Covid 2 and 3 and 4.

This two-minute plus lecture with the wordsmithing babbler

Is nothing but an overlong cynical stabber

From the world’s biggest brand trying really hard to matter.

What we don’t need is some bloke on a woke Coke mountaintop

Who tells us how to live or behave or think or breathe--

If only we could.

Not when he’s fronting a brand that does more harm than good.



Client: Coca-Cola

Agency: 72andSunny Amsterdam

Executive Creative Director Carlo Cavallone

Deputy Executive Creative Director Laura Visco

Creative Director Emiliano Trierveiler

Designer Renee Lam, Masaya Kochi

Writer Constanze Bilogan

Director of Strategy Sarah Sutton

Strategy Director Armando Potter

Comms Strategist Charlotte Rubesa

Group Brand Director Rob Conibear

Brand Director Angelina Joy

Brand Manager Marie Henaff

Brand Coordinator Mauro Sala

Executive Film Producer Jennifer Cursio

Sr Film Producer Eline Bakker

Sr Producer Nili Zadok

Business Affairs Director Selam Kehishen

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