In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
It's a long hot day, and the handsome pool boy is working hard, with his shirt open. The daughter of the house watches him, dreamingly. As does her brother! They both have a brilliant idea - he must be thirsty! The teenagers rush to the fridge to grab him a coke, and a battle to win the race ensues. They fight, as siblings do, the entire way from the kitchen to the pool. They push, cheat, and pull rugs out from each other --- only to arrive too late.
Ad agency: Santo Buenos Aires
