In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
For Super Bowl 50 Colgate won't be showing you the winning smiles you get from brushing well. Instead we get a 30 second rerun of a Cannes lions winning :60 from 2014 that reminds us all to turn off the tap when we brush our teeth. Apparently there are barbarians out there who still leave it running, who knew? At least 114.4 million people in the united states will get the message to stop doing that on Feb. 7. Maybe they'll also remember to buy some Colgate products. Ad agency: Y&R
