Error message

  • Warning: Creating default object from empty value in ctools_access_get_loggedin_context() (line 1864 of /var/www/html/sites/all/modules/ctools/includes/context.inc).
  • Warning: Creating default object from empty value in ctools_access_get_loggedin_context() (line 1864 of /var/www/html/sites/all/modules/ctools/includes/context.inc).
  • Warning: Creating default object from empty value in ctools_access_get_loggedin_context() (line 1864 of /var/www/html/sites/all/modules/ctools/includes/context.inc).
  • Warning: Creating default object from empty value in ctools_access_get_loggedin_context() (line 1864 of /var/www/html/sites/all/modules/ctools/includes/context.inc).
  • Warning: Creating default object from empty value in ctools_access_get_loggedin_context() (line 1864 of /var/www/html/sites/all/modules/ctools/includes/context.inc).

Jovenes de Puerto Rico - Boy in Puerto Rico Gets Killed Over a Blocked Shot

"Boy in Puerto Rico Gets Killed Over a Blocked Shot" reads the youtube title of this film, sure to entice rubberneckers to stop by and see what the fuss is about. As the fight begins, the screen encourages you to "like" the clip to save the boys life. Many people do, but alas.... It doesn't help. And that's the point! Likes never stop evil from happening, quite yer slacktivism already! It's signed off from Jovenes de Puerto Rico in Riesgo, and points you to the website www.jovenesenriesgo.org where you can get activated instead of slactivated. Another ad in this campaign is Girl gets terribly bullied and drops out of school.

It's pretty clever with that "Like if" idea too, since those suckered into liking the ad, are actually spreading it. (Check it out on youtube and like it while you're at it)

Jóvenes de Puerto Rico en Riesgo - Puerto Rico Youth at Risk

Client: Jóvenes de Puerto Rico en Riesgo
Advertising Agency: DDB Latina Puerto Rico
Creative Director: Enrique Renta, Manuel Bordé, Santiago Cuesta
Art Director: Luis Figueroa, Juan Carlos López, Gabriel Sánchez
Copywriter: Manuel Bordé, Santiago Cuesta
Digital planners: Jose Ramón González, Janette Robles

First publish: April 2012

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.