Cut+Run’s Sean Fazende Edits New Jared® “Dare To Be Devoted” Campaign

Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth.

The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal.

The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year.

 

Client: Jared

VP, Marketing: Alan Gravely

Executive Director of Print and Advertising: Chris Dralle

Director, Client Services: Shelly Morton

Agency: McKinney

Chief Creative Officer: Jonathan Cude

Group Creative Directors: Jenny Nicholson, Will Dean

Art Director: Kathryn Moffitt

Group Account Director: Gretchen Walsh

Account Director: Lindsley Laham

Account Supervisor: Melanie Wallace

EVP, Director Content: Regina Brizzolara

SVP, Executive Producer: Josh Eggleston

Print producer: Carolyn Petty

Production Company: Golden Heart Films

Global President of Commercials & Branded: Davud Karbassioun

Executive Producer: Hillary Rogers

Director: Ryan Booth

Producer: Jennifer Haberstock

Director Of Photography: Natalie Kingston

Editorial: Cut+Run

Editor: Sean Fazende

Senior Producer: Marcia Wigley

Managing Director: Lauren Hertzberg 

Post FX: MPC

Executive Producer: Mathew Loranger

Producer: Anna Kravtsov