Design Can Change

The folks at smashLAB have spent the last ten months on a new effort called Design Can Change. The initiative works on the premise that designers are a critical hub to business, industry and the public and therefore have the ability to lobby, inform, and subsequently enable positive change, by working together. Key to this effort is the pledge: a set of guidelines for becoming more sustainable. It gives designers an actionable framework for embracing sustainability and also helps quantify our collective strength as we lobby for change. Additionally, it is a resource and directory that contains project samples, reading lists and tools for conscientious buyers of creative services to connect with like-minded designers. Read more about the background of this project at ideasonideas.com.