Director Bruce St. Clair's Cinematic Mastery Lands at Rakish

Celebrated filmmaker joins Rakish, igniting a new chapter of captivating visual storytelling

Los Angeles-based Rakish, the artist-driven production collective co-founded by managing director Preston Garrett and Golden Globe-nominated director Marc Forster, proudly welcomes Bruce St. Clair to its roster of visionary directors. St. Clair is revered for his unmatched flair in cinematic storytelling for brands and a penchant for breaking molds.

St. Clair's eminent filmmaking journey and rise to advertising industry excellency reads like a cinematic script, infused with passion, creativity, and a deep-seated commitment to his craft. Raised in a milieu of artistry, entrenched in the realms of fashion and advertising, St. Clair’s renowned artistic path into the advertising universe began in art college in London, where he delved into the realms of interior three-dimensional design. It was here that his instinctive storytelling skill began to take shape, laying the foundation for an acclaimed career that would redefine visual narratives and leave an indelible mark in the advertising landscape for premiere brands like Audi, Mercedes-Benz, Lexus, Fiat, IKEA, and Samsung and leading agencies including BBDO, Goodby Silverstein & Partners, DDB, David&Goliath, and TBWA among numerous others.

And now, Bruce St. Clair embarks on a new chapter of his lauded career, joining forces with Rakish, a beacon of creativity and integrity in the bustling landscape of commercial production. For Rakish, Bruce's arrival transcends a mere addition to its roster; it symbolizes a convergence of creative spirits.

“In Bruce, we found a kindred soul—a storyteller whose passion and commitment mirror our own," shares Rakish managing director Preston Garrett. "His instinctive approach, coupled with his relentless pursuit of excellence, embodies the ethos of Rakish.”

Embodying a style that defies categorization; St. Clair is an extraordinary filmmaking talent unbound by the constraints of a singular genre or aesthetic. Instead, he weaves narratives with an emotional thread, infusing every frame with depth, beauty, and resonance. Whether it's a car commercial for Lamborghini or a sports spot for Nike, Bruce's lens captures the essence of human emotion, transcending the ordinary to create extraordinary visual experiences.

Expressing his excitement in partnering with Rakish, St. Clair states, "I rely on instinct and chemistry. With Preston, this was immediate, and Rakish’s commitment to a job is outstanding."

Adorned with Cannes Lions, Clios, and D&AD accolades, the honors St. Clair has accumulated over his career speak volumes – a testament to his exemplary talent and vision. But for Bruce, it's not about the awards; it's about the stories waiting to be told, the emotions waiting to be captured, and the connections waiting to be forged in the work he makes.

"At Rakish, we understand that behind every director is not just a body of work, but a human being with a unique story to tell,” adds Garrett. “Bruce epitomizes this ethos, seamlessly blending his artistic mastery with a grounded perspective on the transient nature of our industry. He approaches each project with the ambition of a visionary and the humility of a true collaborator."

At Rakish, St. Clair finds a home in the US—a haven for storytellers, visionaries, and artists. Rakish is thrilled to embark on this exhilarating journey with Bruce St. Clair, as they continue to push the boundaries of visual storytelling and redefine the landscape of advertising in crafting cinematic spectacles that captivate audiences and elevate brands to new heights. Upcoming, St. Clair has new work debuting for Toyota, a commercial made in collaboration with Burrell Communications as well as a campaign for Chevrolet for Commonwealth//McCann.