Dirtyshower.com is a new marketing campaign for SC Johnson's Automatic Shower cleaner.
The purpose of the site is to have users post images of their shower (either clean or dirty) and write a summary of the picture or any other comments they like.
These images are then voted on by viewers. The voting layout is loosely based off of hotornot.com where the viewer ranks an image between 1(cleanest) and 10(dirtiest).
The 2 images at the end of each day voted as the cleanest and dirtiest shower wins an Automatic Shower Cleaner. When the site finishes its run, the dirtiest shower wins a $4000 makeover.
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Not bad. Although my attention span for looking at clean or dirty showers isn't all that long. I'd probably be more apt to play along if I was trying to win the makeover though. :)
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