In honor of Loneliness Awareness Week, Columbus-based Lion Cub’s Cookies closed its two booming storefronts on a Saturday, its
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
They're marching and on horseback, the english flying the regimental colour 1777 green flag with the union jack in the corner. They're determined, they're tenacious, they suddenly get a message from a lookout soldier. This seems to not be good news, what will they meet?
Oh. George Washington driving a Dodge Challenger of course.
It's difficult to explain how this encompasses american badass in words which is why W+K wisely let a dude in a wig drive it through the battlefield with glee set to sad violin music instead. What a perfectly patriotic image without taking itself too seriously. Now Dodge implanted "heritage" and "history" in your brand association, without losing sight of "fun" and "irreverent". "There are a couple of things America got right - cars, and freedom" says the VO at the end as our Washington-wigged lookalike proudly poses with his Dodge. Funny stuff guys, I love it.
ad agency: w+k
