I have no idea what they're saying but watching a man sniff another guys underwear had me laughing out loud anyway. Scratch that, we now have a subtitled version, Thank you Alysha!
The spots in this campaign were created by full-service Hispanic marketing communications agency, Wing. In an effort to bring Downy Ultra’s long-lasting scent properties to life, Wing developed and created a funny :30 spot, “Lavadero” or “Laundry” starring two Latino men in a laundromat. What takes place shows that Latino men buy Downy too, and can appreciate a lasting scent experience! The spots began airing last week on Telemundo, LATV and KMPX (Dallas).
Chief Creative Officer: Gustavo Asman
Associate Creative Director: John Castrillón
Producer : Nadina Steimberg
Account Director : Ana Franco
Account Executive : Verónica Paz
Head of Strategy : Lee Maicon
Associate Strategy Director : Mari Provi Florez
Production Company : America Filmworks
Director : Sebastián Orgambide
Director of Photography : Alejandro Giuliani
Executive producer : Marcia Jaes
Line Producer : Mariano Antonietti
Editing House : Red Car
Editor : Juan Pablo Cadaveira
Producer : Francess Tom-Sahr
Sound Design : Mixology Lab
Sound designer : Luis F. Herrera
Audio Mix : Mixology Lab
Mixer : Luis F. Herrera
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