Luke sent us a message on Fri, 5 Jun saying:
I don't know if you've seen the GM:Reinvention spot but there's a very well-produced parody at https://gmretardation.com/
I asked Luke if he had any more info, but no reply yet, either way, you all knew this was bound to happen the moment you laid eyes on the demo-love like General Motors - Reinvention commercial, right. It was practically gagging for it when they used the line "...fewer stronger brands, fewer stronger models..."