GoGORILLA reinvents advertising on bills.

GoGORILLA Media Launches New Ad Concept: Advertising on Money! the press release reads. Never mind that defacing a dollar bill is actually a federal offense - maybe they got permission? Nevermind that a pro-bono anti-STD ad already won a D&AD award advertising on coins 1999, so it's not that new... And nevermind that marking dollars bills and putting stickers on coins have been a favored way of getting the word out by students, pro-bono organizations, Adbusters and small guys like Joe's truck rental since.. well, since forever. ;) Starting today, GoGORILLA Media will begin distribution of $1 bills bearing sticker ads for "Traffic: The Miniseries" in hip bars and nightclubs throughout Los Angeles and New York.

"We are extremely excited about this campaign, which is one of our most outrageous yet," says Alan Wolan, President of GoGORILLA Media. "We are completely supportive of a brand like USA Network reaching out in an unusual and unexpected fashion to upscale movie enthusiasts." Michael Dare, Director of Promotion at USA Network