Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Hugh Jackman, a.k.a Wolverine a.k.a OMG! hawt! poses as the Wolverine for a recent Got Milk ad, demonstrating an important point about attractive men with rippling muscles with the light cascading just right in advertising and that point is; What did you just say? Honey, I swear to god I was listening. Honest.
Body copy:
"My power to regenerate might be top secret but my
ability to re-energize is simple. Milk has protein to help build muscle and a
unique mix of nutrients to help you refuel. So eat right, train hard and drink
lowfat milk. That's just common mutant sense."