Remember the Luxor Highlighters campaign from Leo Burnett Mumbai? Yes, it even won a nice shiny Gold Lion at the Cannes awards in press. Well, there's another campaign out there depicting dictators on newsprint, albeit doing the opposite, blacking out instead of highlighting. I just found the visual similarity amusing.
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The Reporters Without Borders comes from all the way across the world, created by McCann Erickson, Geneva, Switzerland and was released in May 2008 so I think it's a case of brainsyncs. Instead of high-lighting a story like the Cannes winner did, the Reporters without borders shhows blacked out portraits of Castro, Ahmadinejad, Hu Jintao and Putin - as these are leaders who have imprisoned reporters for writing. The blacked out lines are a visual reminder of classic censorship that has been practiced by many states in the past. During world war two, even British soldiers had their letters letters censored with a black marker crossing out anything which might compromise operational secrecy before the letter was sent.
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Creative Director: Timo Kirez Art Director / Illustrator: Angelo Sciullo Copywriters: David von Ritter, Chantal Panozzo
Categories:Country: India Also tagged in:
photo, badland, fake, hoax, ghost ad, copycat
