In honor of Loneliness Awareness Week, Columbus-based Lion Cub’s Cookies closed its two booming storefronts on a Saturday, its
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
The Hotels.com commercial where they try to assure us that they pay attention to details sends the opposite message to me.
A minor detail is that the tape measure is used backwards in the commercial. A woman runs with the leading end to the important landmark, and once there she lets go of the tape measure it zips down the stairs, through parks, under dogs, etc until it rewinds in the hand of the doorman of the hotel.
Watch the Hotels.com ad here
Now, had she really wanted to measure the distance, she would have to hold the other measuring end of the tape, so that she could read the distance. In that scenario the big end of the tape measure would accelerate across town until it smacks the doorman in the nuts.
I suspect this is why we see Hotels.com make fools out themselves while pretending they know details, not enough nuts to show us the true scenario.