Hyundai throws its hat in the Fifa World Cup Sponsorship ring with a couple spots featuring the hashtag-ready internet-speak tagline: Because Fútbol. I could see where this spot was going a mile away, and that's okay. However, I think they didn't even need to show the "nine months before," section, as it was pretty freaking obvious. I'll bet it was a client demand to show "smiling people sharing the ecstatic joy that is the World Cup, the world's game, how we all celebrate in unison," or some shit. Because clients.
Client: Hyundai Motor America
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Creative Directors: Barney Goldberg and Tom Pettus
Associate Creative Director, Art: David Mesfin
Senior Copywriter: Nick Flora
VP, Director of Integrated Production: Jamil Bardowell
EP/Content Production: Brandon Boerner
Associate Creative Director: David Levy
Senior Copywriter: Ryan Durr
VP, HMA Account Services: Marisstella Marinkovic
Account Director: Lester Perry
Account Supervisor: Casey Nichols
Production Company: Biscuit Filmworks
Director: Aaron Stroller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Mala Vasan
Directors of Photography: Jess Hall and Jokob Ihre
Editorial Company: Union Editorial LLC
Editor: Jim Haygood
Vice President/Executive Producer: Megan Dahlam
Music Company: The Rumor Mill
Telecine Place: CO3
Online Place: Resolution
Record Mix Place: Eleven Sound
Mixer: Scott Burns
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