Working via Innocean Worldwide, Director Brett Morgen of Anonymous Content created seven customer-driven spots for Hyundai's new Uncensored campaign. The spots feature everyday people at Hyundai Ride-n-Drive Events being recorded by a hidden camera while they test drive the cars. Sonata opens with Jeff Bridges stating that while brands are losing value, Hyundai is gaining value. This is followed by a sequence of the drivers marveling at Hyundai's low monthly lease prices. In Ouch, the drivers are again being recorded while they take different Hyundai models out for a spin, candidly stating in different ways that their current cars just can't compare to a Hyundai. In Talking, the drivers espouse how "sweet" the Hyundai vehicles are while questioning the decision to buy their own current vehicle. The spot ends with Bridges warmly inviting the viewer to come to the local dealership to give their own opinion.
Client: Hyundai
Air Date: July 2010
Agency: Innocean Worldwide
CD: Ed Miller
Senior AD: Andrew Reizuch
AD: Joe Reynoso
Copywriter(s): Molly McLaughlin, Christian Sternal
ACD(s): Shawn Wood, Tyson Brown
EP: Will Woollett
Producer: Phillip Lopez
Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: SueEllen Clair
Producer: Alex Fisch
Production Supervisor: Kevan Dirinpour
Editorial: Rock, Paper, Scissors
Editor: David Brodie
EP: Cassie Hulen
Producer: Cristina Matracia
Telecine: Company 3
Colorist: Stefan Sonnenfeld, Mike Pethel
Music: HUM
Shoot Location: Los Angeles, California; Chicago, Illinois; Atlanta, Georgia
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